I happen to have testimonial letters from Realtors, Insurance Agents, Dental Practices and others who love grocery cart advertising; sold homes, written policies, and filled teeth via those calls and the awareness. Nevertheless, there will always be skeptics and business owners who wasted money because they did not understand how to buy the medium, or how to position themselves properly in the market area or on the cart itself. Quite possibly they were sold a "bill of goods", and were simply told what they wanted to hear by a high-pressure, unprofessional, inexperienced “ad salesperson” who was only interested in one thing: generating a sale.
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